Photo courtesy of Jude Parkinson-Morgan.

APLD California Chapter
2018 Sponsors

Through sponsorship of APLD California Chapter, these industry leaders declare their support for best practices, educational programs and events, and the highest standards in landscape design. From veteran materials suppliers to producers of cutting-edge landscape products, these companies have committed to connecting with professional landscape designers and our clients.

A Special Offer From DIG Plant Co., an APLD CA Gold Sponsor:

Sign up To Receive Your Free Samples

SPONSOR TOOLS AND TIPS:

Generating Recurrent RevenuE
(How to make a six-figure salary in Garden Design)

by Gerry Kiffe General Manager GardenSoft, an APLD CA Bronze Sponsor — by Gerry Kiffe
General Manager
GardenSoft, an APLD CA Bronze Sponsor

The California Financial Challenge

If you are just starting out as a Garden Designer after college or high school, or after leaving your old profession and trying to make a living in California, you are looking down the gun barrel of these median home prices: Sacramento County $355,000; Sonoma County $643,000; Marin County $1,108,000; San Francisco $1,289,000; San Mateo $1,200,000; Santa Clara $1,283,000; Contra Costa County $612,000; Alameda County $875,000; Santa Cruz $868,000; Santa Barbara $1,128, Los Angeles County $615,000; Orange County $746,000; and San Diego County $604,000. Ouch!

So the question is, “How do I make my garden design business financially successful enough to afford to buy a home and raise a family in California?” One of the answers to the question is by generating recurrent revenue.

What is Recurrent Revenue?

Recurrent Revenue is the idea that once you secure income from a particular client, you hold onto them and create a pattern of generating revenue again and again in some cyclic pattern. It is far easier to sell something additional to an existing customer than it is to secure a brand-new customer. You have already laid the groundwork and gained their trust. You know the intricacies of their property and their preferences. Once you have established this level of trust with your client (and our profession is rather good at this), then the necessary threshold needed to convince a client to do further work with you is dramatically reduced.

OUR PLATINUM SPONSOR:

Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Rain Bird has been committed to the "intelligent use of water" for more than 80 years. We offer the education and water-efficient products you need to make better use of our most precious resource.